New York, USA – June 2026 – Footballco and Urbanball are proud to announce a partnership that will bring the grand finale of the Urbanball USA Tour to House of GOAL in Brooklyn on July 5, 2026, creating one of the most unique street football activations during this summer’s global football celebrations.
More than a fan festival, House of GOAL is designed as a cultural epicenter where football, music, fashion, art, food, and community come together. Located at Industry City in Brooklyn’s Sunset Park, the venue will welcome fans, families, creators, and athletes from around the world, capturing the authentic energy of football culture at street level.
The Urbanball USA Tour will officially kick off on June 10 in Mexico City before traveling across North America with qualifier events in Los Angeles, Las Vegas, Miami, San Diego, New York, Philadelphia, and Puerto Rico, culminating with the championship finale at House of GOAL on July 5.
The partnership presents a unique opportunity to bring the premier street soccer community and audience to Brooklyn while showcasing the rapidly growing Urbanball movement to Footballco’s global football audience. Founded by street football icon Sean Garnier, Urbanball has generated billions of social media impressions worldwide and continues to redefine competitive street football through its unique one-versus-one format, live events, and technology-driven fan experiences.
The collaboration also marks the beginning of what both organizations hope will become a long-term strategic partnership. Urbanball brings a highly engaged global community, creator network, and social reach, while Footballco contributes deep expertise in football media, audience development, content distribution, brand partnerships, and monetization.
Together, the two organizations aim to create new opportunities for brands, creators, athletes, and fans while helping accelerate the growth of street football as a global entertainment property.
Additional announcements regarding participating athletes, creators, partners, and programming for the July 5 finale will be released in the coming weeks.
About Urbanball
Urbanball is a global street football league and entertainment platform combining live events, creator-led content, technology, and community-driven competition. Through its Urbanballer app, AI-powered officiating technology, and international tournament network, Urbanball is building the world’s largest competitive street football ecosystem.
About Footballco
Footballco is one of the world’s leading football media companies, connecting millions of fans through premium content, storytelling, events, and digital platforms that celebrate football culture globally.
This version reads like a real partnership announcement and gives Footballco enough strategic value that they’ll be more likely to approve and distribute it.